An ICO launch is not an undertaking to figure it out as you go. Harvey Kesner warns that when considering accepting money from investors, unger the guise of an ICO, SAFE, convertible note or stock offering, you should be sure that you are doing things according to known legal rules and best practices and that this is an ever changing landscape. For example, if your token can be seen as a security, as it most likely will be under the current state of the law, you face a significant risk of regulatory issues if you do not comply with specific rules governing the offer and sale of securities. You need to begin with competent legal advice and guidance that you can rely on going forward. Jurisdictional choice is also important, according to Kesner, who says that foreign jurisdictions such as Singapore and Switzerland, have cleared the way for token projects that would be very difficult or impossible to launch in the US under present law.